What we are taking away from r26 2026 in Bochum
Two days at r26 in Bochum gave us a useful reality check: where does AI already help businesses, and where does it simply make work more complicated?
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What does AI actually improve in day-to-day work? We share clear guidance, practical decision tools, and lessons from building our products.
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AI agent, chatbot, or workflow automation: what is the difference?
Chatbots answer questions. Workflows connect systems by rules. AI agents pursue a goal with tools. Separating the classes reduces expensive misfits.
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AI in the SEO workflow: what to automate and what to review
AI can speed research, outlines, and drafts. Indexation quality, search intent, and factual accuracy stay human checkpoints. Without review you mostly scale thin pages.
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AI phone assistant for business: flow, use cases, and limits
An AI phone assistant can structure first calls and prepare handoffs. It does not replace expert conversations and needs clear rules for privacy, escalation, and opening hours.
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Intelligent website or classic business website?
A classic business website informs. An intelligent website connects visibility, clear service pages, and structured inquiry paths. The difference is the system behind the pages, not shinier design.
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Private AI at work: when data control matters more than convenience
Private or more controlled AI is worth it when confidentiality, traceability, and storage location are hard requirements. Convenience alone is not an architecture argument.
Read articleWebsite assistant or simple chatbot: which fits?
A simple chatbot answers fixed questions. A website assistant structures inquiries, hands off better, and sits closer to sales. The choice depends on inquiry volume and handoff quality.
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Which processes can SMEs automate sensibly with AI?
Automate what is frequent, rule-friendly, and measurable: inquiries, scheduling logic, template replies, status updates. Keep rare, political, or high-liability work with people.
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